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Our main focus is helping our clients create value

We are a strategic branding, innovation and growth firm

We’ve helped companies produce superior economic profit . Britten creates efficiencies by helping companies to:

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improve their margins — with strategic and operating engineering and 

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market timing/multiples expansion—fine tune market timing through data analysis and spotting undervalued assets (brands)

OVERALL PERFORMANCE

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Growth (eg. Revenues, sales) – higher market share- through dominating niches competitors cannot serve, benefit advantage. 

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Undervalued brand— with image issues

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Decommoditize, creating new niches 

OPERATING PERFORMANCE

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Pricing (e.g. Gross Margins, COGS/Sales) – higher gross margin, due to COGS advantage and price premium due to benefit advantage.

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Efficiency and scale (SG&A/Sales)—lower SG&A/sales ratio, due to superior efficient marketing.

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    - spread the fixed portion of SG&A due to larger volumes

LIQUIDITY AND WORKING CAPITAL

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Efficiencies in Working Capital (lower capital to sales ratio) efficiencies in use of fixed assets.

How?

Customer Strategy and Marketing

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Growth thru digital analytics, which allows you pursue a micro segmentation strategy, that enhances the digital experience.

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Pricing— improve your pricing and avoid leaving money on the table. Support the pricing strategy thru an appropriate brand architecture.

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Create a magic for your clients by building an emotional bond, move from a brand centric approach to a customer centric approach, that enhances all the points of contact with your brand.

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