We are a strategic branding, innovation and growth firm.

Our main focus is helping our clients create value.

We help companies produce superior economic profit . 


Britten creates efficiencies by helping companies to:


- improve their margins — with strategic and operating engineering and 


- market timing/multiples expansion—fine tune market timing through data analysis and spotting undervalued assets (brands)

OVERALL PERFORMANCE

Growth (eg. Revenues or profit) 

 Higher market share- through dominating niches competitors cannot serve, benefit advantage. 

Undervalued brand— with image issues

Decommoditize, creating new niches 

OPERATING PERFORMANCE

Pricing (e.g. Gross Margins, COGS/Sales) – higher gross margin, due to COGS advantage and price premium due to benefit advantage

Efficiency and scale (SG&A/Sales)—lower SG&A/sales ratio, due to superior efficient marketing

Spread the fixed portion of SG&A due to larger volumes

LIQUIDITY AND WORKING CAPITAL

Efficiencies in Working Capital (lower capital to sales ratio) efficiencies in use of fixed assets

HOW?

Customer Strategy and Marketing

Growth through digital analytics, which allows you to pursue a micro segmentation strategy, that enhances the digital experience.


Pricing— fine tune pricing - and hence margins and or profits- avoiding leaving money on the table. Support the pricing strategy through an appropriate brand architecture.


Create an emotional bond, move from a brand-centric approach to a customer-centric approach, that enhances all the points of contact with the brand.

Contact us

© 2020 Britten Co.

USA +1 917 512 5660

Canada +1 403 690 0545