We are a strategic branding, innovation and growth firm.
Our main focus is helping our clients create value.
We help companies produce superior economic profit .
Britten creates efficiencies by helping companies to:
- improve their margins — with strategic and operating engineering and
- market timing/multiples expansion—fine tune market timing through data analysis and spotting undervalued assets (brands)
Growth (eg. Revenues or profit)
Higher market share- through dominating niches competitors cannot serve, benefit advantage.
Undervalued brand— with image issues
Decommoditize, creating new niches
Pricing (e.g. Gross Margins, COGS/Sales) – higher gross margin, due to COGS advantage and price premium due to benefit advantage
Efficiency and scale (SG&A/Sales)—lower SG&A/sales ratio, due to superior efficient marketing
Spread the fixed portion of SG&A due to larger volumes
LIQUIDITY AND WORKING CAPITAL
Efficiencies in Working Capital (lower capital to sales ratio) efficiencies in use of fixed assets
Customer Strategy and Marketing
Growth through digital analytics, which allows you to pursue a micro segmentation strategy, that enhances the digital experience.
Pricing— fine tune pricing - and hence margins and or profits- avoiding leaving money on the table. Support the pricing strategy through an appropriate brand architecture.
Create an emotional bond, move from a brand-centric approach to a customer-centric approach, that enhances all the points of contact with the brand.
© 2020 Britten Co.
USA +1 917 512 5660
Canada +1 403 690 0545